ORA Land has unveiled BluBay, a luxurious 60-acre plotted development situated in Karjat, Maharashtra. This project is designed to captivate buyers interested in second homes, villa plots, and investments focused on lifestyle within the burgeoning Mumbai Metropolitan Region. The launch aligns with a surge in infrastructure projects within the Mumbai 3.0 corridor, including the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and the expansion of the Navi Mumbai Metro, all of which are set to enhance connectivity between Mumbai and its emerging locales.
Karjat has become increasingly attractive to those seeking second homes and investors alike, thanks to its proximity to Mumbai, its natural beauty, and lower entry costs compared to established markets within Mumbai. BluBay is set to feature 325 premium villa plots, a sprawling 35,000-square-foot clubhouse, more than 60 lifestyle amenities, and a 60,000-square-foot lagoon. The development is centered around ORA Group’s “#T60Life” concept, which envisions a lifestyle destination approximately an hour away from Mumbai.
The initiative particularly targets Non-Resident Indians (NRIs) in the Gulf Cooperation Council (GCC) countries, where investment in Indian real estate continues to be a key consideration. According to ORA Land, there is a growing trend among buyers towards developments that offer a blend of prospective long-term property value with amenities focused on recreation, wellness, and nature. Unnati Varma, Director of ORA Land by ORA Group, noted that the evolving infrastructure in the Mumbai region is reshaping how NRIs assess real estate opportunities, with a heightened interest in locations that provide both connectivity and lifestyle advantages.
Furthermore, the BluBay project has garnered additional attention through its partnership with Indian cricketer Suryakumar Yadav, who acts as the brand ambassador for the #T60Life campaign. This campaign emphasizes themes of wellness, balance, and lifestyle appeal. ORA Land is optimistic that Karjat’s strategic location within the developing Mumbai 3.0 corridor will enhance its attractiveness to those seeking residential and second-home options beyond the traditional boundaries of Mumbai.
For further information, interested parties can contact Parth Gohil at ORA Land or visit the project’s website at https://blubay.in/.
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